Facebook Is Changing for Businesses
Ok everyone…calm down. By now, most of you have probably heard that Zuckerberg is changing things up once again on the Facebook platform. The word on the street is that it will virtually be impossible for businesses to advertise on Facebook in the future. Not true. First let’s look at the statement from Mark. “We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience. Research shows that strengthening our relationships improves our well-being and happiness.” This is directly from Mark’s Facebook page. What he wants is more of a focus on friends and family. This is originally why he created the platform. Obviously, in some aspects, the platform has moved away from his original vision. But in your newsfeed today you probably see more of news reports, sporting events, cat videos and the occasional Worldstar video. So what does this mean for your business page. Trust us when we say, Facebook business pages are not dying. The game is just changing. Generally, business pages only reach 1.5-3% of their followers with any given posts. This organic reach can increase by doing one of two things. Getting engagement on your post or running a targeted ad. It has been like this for the last two years, so there is no change here. The big change that we will see is that there will ultimately be TWO Facebooks. That’s right, two Facebooks. One tab (which will be what you first see when going to Facebook) will ONLY be posts from friends, family and paid advertisements. So business pages still have the ability to show up in users newsfeed by spending ad dollars. Nothing scary here. Our organization consistently runs paid advertisements and we recommend this approach to every client that we work with. That doesn’t mean that you require a big budget to be seen. We have spent as little as $5.00 on ads and seen great results in terms of reaching potential clients. The second tab will just be for business and brand pages that you like on Facebook. If someone likes these pages, they will more than likely want to see content from these brands. But now that all of these business will be fighting for the top spot, how do you keep your brand relevant? A few ways. Consistency is number one, Video is number two and engaging content is a very close third. You have to create content that people want to see. The time for being lazy and just slapping up any and every type of article that you come across will not get you views. Again, for us at Enso Media Firm, this is nothing new. This has been the game-plan for an effective social media campaign for years. You have to do something different to stand out from the crowd. Long story short. There are some changes but not enough is changing for brands to freak out. You just have to roll up your sleeves and get to work. Effective social media management is not for the lazy.